An immersive event experience celebrating film creators behind the lens.

For the 2024 event, the focus was on shaping a cohesive brand concept and visual identity for the space that honored the theme Behind the Lens—spotlighting the people behind the camera who make filmmaking possible.

Directing the overall creative vision and execution for the activation. Leading concept development, branding, and style direction for the event. Designing and producing key visual assets, including posters, large-format vinyls, lightbox graphics, and motion content. Creating presentation slides for panels and custom motion graphics for video screens throughout the space.