Building a next-generation platform to simplify local media buying.

As co-founder and Chief Technical Director, the focus was on launching with a strong brand, a clear pitch for investors, a professional web presence, and a functional product that worked for all user types.

Leading the rebrand, building a complete design system, designing and developing the marketing website, and creating the investor pitch deck. Driving product design and user research to ensure simple, effective UI/UX for publishers and advertisers. Guiding technical architecture and development to keep the platform scalable from the start