Designing and developing a sales tool that drove record-breaking performance

The project centered on building a custom sales app informed by direct user research, designed to meet the real-world needs of the staff using it every day.

Leading UI/UX design and development for the app. Conducting extensive user research, including field shadowing of sales representatives, to understand pain points and workflows. Designing the interface to simplify daily tasks, support fast-paced sales environments, and reduce friction in the sales cycle. Overseeing development and implementation across the company.