Youth to the People
( Product )
Youth to the People launched Future Cream with a traveling airstream activation that stopped at Sephora locations across the country. The campaign aimed to connect customers with the product through interactive experiences that combined skincare education with a forward-looking brand theme.
An interactive digital experience to support a nationwide product launch.
The project required building a custom app that engaged users on-site while also driving in-store sales and long-term brand connection.
Designing and developing the event app to power two key experiences. First, a skincare quiz that generated personalized product recommendations based on user responses. Second, a “Future You” feature where attendees could write an email to their future selves and schedule when it would be delivered. Both experiences were tied to the campaign’s creative direction and integrated with email automation to deliver personalized follow-ups.
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