Proladex
( Branding + Web )
Proladex is a vetted directory platform designed for private equity, venture capital, and family office professionals.
Creating a trusted brand and platform for private equity networking.
The goal was to establish credibility in a highly selective industry while creating a clear and accessible digital experience. The project focused on building a professional brand identity, a scalable design system, and a website that communicates trust and authority.
Leading the creation of the brand identity, including typography, color system, and visual direction. Building a design system to ensure consistency across digital and product experiences. Designing and developing the website in Webflow to communicate the platform’s value and support onboarding of members.
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